It’s been and eventful week for Activision. First the announcement of the creation of Beachhead Studios to create and maintain online content for future Call of Duty games, then the cancellation of True Crime: Hong Kong, the discontinuation of their Guitar Hero and DJ Hero franchises and now this new bit of news. There are rumors that Activision is eyeing Take Two Interactive and is planning to make a bid for the purchase of the publisher. A senior executive from Acivision told MVC: �There are very strong rumors amongst people at a very senior level within the global business. But there're not much more than that at the moment � they are just rumours. And, of course, given Activision's news this week, everyone is now looking to see what their next move is. But you can definitely put two and two together and make four-ish.�
Its widely known that Activision is not afraid to axe games that they believe that will underperform, and allocate time and money into projects they know that will sell, as seen with the recent move to have five studios dedicated to Call of Duty and even a better example of both, the Guitar Hero series. The publishing CEO, Eric Hirshberg, has stated � We intend to devote our time and resource to the areas, where we have true competitive advantages and the potential to make gaming experiences that are best-in-class. �
Why the sudden interest in Take Two from Activision? Is it the $334.3 million net revenue that the company has posted for fiscal Q3 2011? Could it be their 2011-2012 lineup, which includes Duke Nukem Forever, L.A. Noire, BioShock Infinite, and The Darkness II. Or maybe the fact that Rockstar and the Hosuer Brothers’ contract is about to expire next year, and Activision wants to not only swoop in for Rockstar but also their IP which is owned by Take Two.
Whatever their reasons are, they can expect a tough fight from Take Two. In 2008 Take Two staved off a hostile takeover from EA, which they declined a bid valued at $2 billion, an amount that was more than the publisher was worth.
Activision eyeing Take-Two swoop?
- Mike V.
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