You have to love it when a big organization does some backpedaling.  PETA has come out saying that the Mario game they made,  "Super Tanooki Skin 2D," wasn't serious.  It seems that all PETA wanted to do was bring up the issue about the skinning of racoon dogs that goes on in Japan these day, and the overall horrors of wearing fur.  They don't think that Mario would kill a Tanooki hence the clever name for the page, "Mario Kills Tanooki."  I mean what kind of silly person would think they were going after Mario with a title like that.

So yes, it was the gamers that simply didn't get the joke which means that PETA has nothing to apologize about nor make any changes to their statements on the "Mario Kills Tanooki" page:

"When on a mission to rescue the princess, Mario has been known to use any means necessary to defeat his enemy—even wearing the skin of a raccoon dog to give him special powers."

 

"Tanooki may be just a "suit" in Mario games, but in real life, tanuki are raccoon dogs who are skinned alive for their fur. By wearing Tanooki, Mario is sending the message that it's OK to wear fur. Play Super Tanooki Skin 2D and help Tanooki reclaim his fur!"