follow us:

Latest News

Ultra Street Fighter IV jumps to the next gen
If you love Ultra Street Fighter IV, but hate dealing with your old consoles, then luckily for you, a next-gen version of the game is on the way. That is, for the PS4.... [read more]
Star Wars Battlefront info and release date
Yesterday was the second day of the Star Wars Celebration in Anaheim, CA. It was also the day when EA and DICE decided to show the world premier trailer of Star Wars Battlefront.... [read more]
Super Time Force Ultra gets playable characters from The Order 1886 & Journey
Capybara Games president Nathan Vella announced brand new playable characters that will join the universe of Super Time Force Ultra. ... [read more]

Latest Articles

Evolve, day 1 DLC, and the entitlement of gamers
Evolve hasn’t been out for 72 hours yet and gamers have already decided to make it public enemy number 1. This is thanks to the umbrella claim of “2K charging full price for an incomplete game, as well as for DLC that should have been included with the original purchase.... [read more]
PAX South Tour Guide Pt. 3 - Quick Tips
So far we’ve told you what to do in San Antonio as well as where to eat and drink while at PAX South. Now we have a few quick tips for those traveling to our great city. ... [read more]
The OG Replay for Jan. 19
We're less than a week from PAX South and everyone here is excited. Not only is one of the biggest gaming events coming to our home city of San Antonio, but we're going to have our own panel. ... [read more]

Latest Reviews

Sunset Overdrive Review: Grab an energy drink and grind some rails.
Insomniac Games heads to the Xbox One with their exclusive title, Sunset Overdrive.... [read more]
Dragon Age: Inquisition Review
Every time I tried to play either Dragon Age Origins or Dragon Age 2, I’d find myself playing for the first 10 or so hours before turning it off and playing a different game. I gave it one more chance with Dragon Age: Inquisition.... [read more]
Driveclub Review
Originally announced at the PS4 reveal event in Feb. 2013, Driveclub was due for release as a PS4 launch title. Development misfortunes led to an 11 month delay and the game was finally released in the first week of Oct. 2014. The game faced major challenges at launch as the... [read more]

Latest Videos

PAX South 2015: 8-Bit Eric does a Starr Mazer interview...kind of
On display at PAX South was a game called Starr Mazer, which mashes shmup gameplay with point-and-click adventure gameplay. 8-Bit Eric tried to do an interview with the developer, and well, you'll have to see what happens. ... [read more]
8-Bit Eric: Shiny the Firefly Review
8-Bit Eric takes a look at Shiny the Firefly on the Wii U. An indie game developed by Padaone games where you control a firefly on a rescue mission to protect its babies.... [read more]
8-Bit Eric: Ping 1.5+ Review
8-Bit Eric takes a look at the Wii U puzzle game Ping 1.5+ from Nami Tentou Mushi for the Wii U. ... [read more]
Exclusive Reviews: Crowding One Voice and Shunning Others
Posted on March 21, 2013 by Drew Bergmark

Yesterday, I was going through social media wondering what people were questioning about with exclusive reviews. I hadn’t heard anything about any exclusive reviews for months despite liking multiple regions of IGN on Facebook. IGN’s Xbox head Ryan McCaffrey skipped St. Patrick’s Day on Sunday because he was working on reviewing possibly one of the year’s most anticipated titles: BioShock Infinite.

To preface what I’m going to say through this editorial, I’m sure there have been no basic journalistic ethics broken with the exclusive IGN review of 2K and Irrational Games’ BioShock Infinite but as I don’t have any personal or private business relationships between any employee of either company I can’t be a hundred percent certain in that statement either.

With days before a game’s release and no official reviews are out for the public to read, usually this means that there should be some kind of caution about a game but when an exclusive review is in play, all cards are thrown into the air just like a childish game of ‘52 Card Pickup’: tell everyone to pick up the cards as one person gets the delight of watching others squirm. Surely, this isn’t the intent of either partner intentionally but that’s what comes of the situation.

When dozens of popular gaming outlets are told to sit on their hands and not get to release a review all at the same time, all those who follow the games media are crowded to the one voice, creating a dictatorial opinion on the subject. Along with the outlet’s opinion, several other options pop-up: how will the review change with a specific advertising layout, what does the publisher want in order to complete the contracted obligation and the most important how will the judgment be judged by the consumers?

Millions of dollars lay upon the fingertips of one San Franciscan that could change a global company’s stocks from fifteen dollars a share to ten or twenty. If the game gives a bad impression to the reviewer, this could mean hundreds of people’s jobs potentially as the publisher has invested five years and millions of dollars into the project. If the game gives a good impression to the reviewer, the outlet could receive criticism for the next decade on how they were supposedly paid-off by one of the largest publishers in the industry. Every reviewer has to think of this but when you remove the other 100 reviews from Metacritic with the single review speaking for potentially all of the company’s audience, you are forcing this reviewer to feel obligated to not only to feel safe in his words but to compromise, in this case, his positive or negative criticism.

In other media mediums like music or movies, exclusive reviews aren’t used anymore as they appear to be naive with major outlets being shunned, which goes for all those independent bloggers too. Apparently though, this doesn’t affect the decision making made over at Take-Two Interactive. In fact, looking at the layout of the ‘review-in-progress’ that has been posted as of the publication of this editorial, there are several locations that IGN and Take-Two use with different retail partners to take advantage by posting advertisements in strategic places where readers can’t ignore an Amazon link telling where gamers can purchase the game.

Literally, in the middle of a fucking sentence, an advertisement links to a private IGN server which is then redirected to the online Microsoft store for a pre-order of BioShock Infinite. The dependent phrase should read ‘In BioShock Infinite’s opening moments, ...’ but instead boxed with red dots, the ‘$59.99 @ Microsoft Store’ advertisement immediately steals away attention from reading as it has been placed directly where most consumers would direct their eyes: to the middle of the screen. Call this what you want but putting an advertisement right in the middle of a sentence, as far as I know, has never been done before other than normal page breaks with a newspaper.

This wasn’t the only obvious advertisement that was featured in the ‘review-in-progress’ either. As it was called a review-in-progress, most gamers will scroll down to see if a score has been given but instead for those searching for the arbitrary number would be treated to looking at three different box arts for different platforms from different retail companies linking to their respective webpage where you can pre-order the game now.

I don’t know if it’s just me but the exclusive reviews just seem to be a great way to advertise, by choking other outlets from reporting on a game instead of offering your audience an accurate outlook on a title by subjectively inspecting what other reviewers have said about the game. If I were ever given this chance for an exclusive review, I wouldn’t be able to accept it morally because the personal implications that such an illustrious event would be such a massive impact on my writing career but also because I write to help gamers to get the best product out of what money they have. Only allowing one person to review a game publicly before its release is an atrocity to those who follow game reviewers and shouldn’t be allowed because it collapses discussion for how exciting a certain product maybe.

BioShock Infinite comes out on March 26th, next Tuesday, internationally on the Xbox 360, PlayStation 3, PC and Mac. Yesterday, I reported that Greenman Gaming is offering the best offer for the PC version of the game as you’ll get an extra three games for free with the purchase of a downloadable copy of the game.

Drew Bergmark - Staff Writer viggo (@) original-gamer.com | all author's articles

What's your most anticipated game for April?

Xenoblade Chronicles 3D
Mortal Kombat X
State of Decay: Year One Survival Edition
Dark Souls II: Scholar of the First Sin
View Results - View Comments

Podcast


Time to start 2015


The SOCOM Controversy aka Why Some Game Review Sites Suck

Why the Playstation 4 isn't coming out this year

Bungie publicly reveals Destiny

Other Gaming News From The Web