Micro-transactions: The New Statement
Last week, Electronic Arts CFO Blake Jorgensen supposedly announced that all future EA games would feature micro-transactions but today at the Wedbush Technology Conference in New York City, he reiterated his statement by saying the following:
I made a statement in the conference along the lines of 'We'll have micro-transactions in our games' and the community read that to mean all our games and that's really not true. All of our mobile games will have micro-transactions in them, because almost all of them are going to a world where they are play for free.
We obviously knew that as free games don't really reap a profit unless you have an ad play on your flash game every ten minutes like the ones available on Xbox.com. The tricky part is he later says that Electronic Arts is looking into putting into all of their games the chance to purchase in-game objects to get to "higher level(s), to buy a new character, to buy a truck, a gun, whatever it might be." So while he redacted his previous statement from the 27th of February, he continues to say that he is looking into 'building' a way for players to 'pay-to-continue'.
New Sports Games
For those of you who don't know, EA has worked on twenty-two separate video game sports franchises since 1988 when they started with John Madden Football. Annually, they release Madden NFL, NCAA Football, NASCAR, Tiger Woods, NHL, and FIFA. EA has continuously been developing a NBA Live game but before its release for the last couple of years it's been cancelled due to "disappointing development".
According to the previously mentioned technology conference, EA is excited to continue working on the popular franchises they produce including new sports franchises. Of course mingered in this cluster of sports titles, Electronic Arts wants to bring out a new property that they acquired from THQ before the online auction of the company’s assets: UFC. Released in fall of 2010, EA Sports MMA was to combat THQ's UFC title but since last June when Electronic Arts announced their acquisition of the video game IP, they've been working on getting a title out.
Polygon mentions that with Take-Two's exclusive third-party licensing agreement is up for the MLB 2k series, EA can now produce an official EA title for Major League Baseball. There hasn't been a Rugby, Cricket or Fight Night game in a several years so there are a lot of potential opportunities for EA to tap into the sports video game genre.