Remember when THQ CEO Brian Farrell said that Saints Row The Third was going to have 40 weeks (roughly 9 months) of DLC for the game? Do you also remember the announcement of the April fool’s joke turned DLC, Enter the Dominatrix, that was set to release this Summer? Well it has been set back, sort of. THQ’s new President Jason Rubin has revealed that all assists of the DLC and the rest of the DLC in production will be incorporated into the next entry into the series. When asked by UK website CVG, he had this to say
"When I looked at the Enter The Dominatrix expansion in production at Volition, I was blown away by the ideas and desire to expand the fiction of the franchise. I asked the team what it could achieve given more time, more resources, and a broader scope for the project. We all agreed we wanted to play that game. When it comes to Saints Row, it's clear our fans want bigger, better, and even more over the top, and that's why Enter The Dominatrix will now be incorporated into a vastly expanded, full-fledged sequel, scheduled for calendar 2013. We believe the potential for this sequel is far greater as a full-priced, full-length, high quality, connected experience."
Enter The Dominatrix was to be a standalone DLC pack, somewhat similar to GTA IV’s Liberty City Stories, and was to feature the Saints in a digital version of Steelport for them to run around and cause their brand of mayhem and destruction . The decision to incorporate the DLC into the fourth game will cost THQ $20 million in sales and will accumulate more straight into the fiscal year. This is a pretty rough start for Rubin as THQ’s new president I think. THQ already lost one of its more popular franchises to EA, and they are trying to recover from the uDraw lawsuits. Whatever he has planned for THQ is still being sorted out as they move from licensed games to original IPs and their established franchises. But if it involves the Saints I’m sure it’ll have fans excited.