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Plug pulled on Mass Effect 3 Child's Play Charity protest
Posted on March 23, 2012 by OG

One of the more prominent protests against the ending of Mass Effect 3 was the Retake Mass Effect protest.  Started on March 13th, Retake Mass Effect's purpose was to petition BioWare to create an alternate ending that best suited what they felt to be a proper ending.  Yesterday, the plug was pulled on Retake Mass Effect by the Child's Play management. 

The reason for the stoppage was that the Child Play management has been having some trouble regarding the reason for the drive.  It seems that some people were equating that Child's Play was the one behind the change of the Mass Effect 3 ending.  Jerry Holkins, co-founder of Penny Arcade and Child's Play, posted about the situation on


You have almost certainly heard of “Retake Mass Effect” by now. One of many grassroots efforts to get a new ending to Mass Effect 3, it’s part community, part online petition, and part (here is where things get complicated) Child’s Play Donation Drive. They have stopped taking donations now partly because they basically won and partly because we don’t know how to feel about this use of the charity.

As the main point of contact for Child’s Play, Jamie has been buried under mail about this situation.  Apparently some of the people giving to the cause seemed to think that they were paying for a new ending to Mass Effect. She’s been asked what the goal is, and how much they need to raise in order to get the ending produced. We’ve also been contacted by PayPal due to a high number of people asking for their donations back.  This is in addition to readers who simply couldn’t understand how this was connected to Child’s Play’s mission.  We were dealing with a lot of very confused people, more every day, and that told us we had a problem.

We have policies in place to deal with direct abuse: we don’t allow companies to use Child’s Play in order to sell more stuff.  To that end we do not allow deals like “1 cent of every dollar goes to Child’s Play!” or whatever.  But this isn’t anywhere on that continuum!  This is a passionate community that formed around one thing, and some of that passion was expressed in charitable giving.  I actually support this cause, but I am a pessimist, and I’m thinking about the next time something like this happens - when someone attaches Child’s Play to something we can’t get behind, or leverages your history of generosity and fellow feeling for their own weird bullshit.  So, we need to have something like a policy on this.  This is the best way I can think to say it:

Child’s Play cannot be a tool to draw attention to a cause.  Child’s Play must be the Cause.

Nothing like this has ever happened in the almost ten years the charity has been running, so it kind of threw me for a loop.  Thanks for listening.



At the end of the drive, Retake Mass Effect raised $80,245 that will be going to Child's Play to help buy games for children in hospitals around the country.

Source:  Retake Mass Effect

OG - Editor-in-Chief / Original Gamer og (@) | all author's articles

Is crowd funding the way of the future?

Absolutely. It gives power to the gamers by letting them pay for the games they want to see.
Nope. Crowd sourcing will be fine for a year or two until too many developers do not follow through with their games and waste our money.
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